Dr. Seuss’ The Lorax: An IMAX 3D Experience® Opens March 16 at IMAX Southmall

IMAX SM Southmall, February 23, 2012 – Get ready to enter a world from the imagination of Dr. Seuss and the creators of Despicable Me when Dr. Seuss’ The Lorax: An IMAX 3D Experience^® opens at IMAX SM Southmall.  The film tells the story of the Lorax, a forest creature who shares the enduring power of hope and features the vocal talents of an all-star cast that includes Danny DeVito, Ed Helms, Zac Efron, Taylor Swift and Betty White.  Tickets go on sale March 16 .

The IMAX release of Dr. Seuss’ The Lorax has been digitally re-mastered into the image and sound quality of The IMAX 3D Experience^® with proprietary IMAX DMR^® (Digital Re-mastering) technology.  The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About Dr. Seuss’ The Lorax

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler.  Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams.  Rob Riggle plays financial king O’Hare, and beloved actress Betty White portrays Ted’s wise Grammy Norma.

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).  www.theloraxmovie.com

IMAX SM Southmall is located at 3^rd Level SM Southmall Alabang-Zapote Rd. in Las Piñas City.  For information on tickets and show times, please call 806.6782 or 806.6888 or visit the website at www.IMAX SM Southmall.com.